Most horse racing bettors spend their time trying to find the most likely winner.
Beat The Favourite starts with a completely different assumption:
What if the favourite is often the worst value bet in the race?
Created by horse racing tipster Pete Thompson, Beat The Favourite is an email-based tipping service built around avoiding favourites entirely. Instead of chasing short-priced market leaders, the service looks for overlooked horses at bigger odds that offer better long-term value.
The reasoning is straightforward. While favourites win a significant number of races, bookmakers are well aware of their popularity. Because so many people back favourites, the odds are often compressed, making it difficult to generate consistent profits even when you pick winners.
Learn more: A Different Way to Profit from Horse Racing
Rather than focusing on win rate alone, Beat The Favourite focuses on value betting. The service mainly uses each-way selections and occasionally win bets, aiming to create profits from higher-priced horses while reducing the impact of losing runs.
According to the published figures, the service reports:
- 15.7% ROI
- 43% strike rate
- Results tracked since November 2021
- Claimed profits of up to £6,380 per month at recommended staking levels
Members simply receive betting selections by email and follow the instructions provided. The service is designed for bettors who do not want to spend hours analysing races themselves.
What I like about the concept is that it focuses on a real betting principle: profit and value are not the same thing as picking winners. Many losing bettors obsess over win percentage while ignoring whether the odds actually justify the risk.
That said, it is important to remember that all betting carries risk. Historical results never guarantee future performance, and no tipster can eliminate uncertainty from horse racing.
Overall, Beat The Favourite is less about finding miracle winners and more about challenging a common belief in betting. Instead of asking, "Which horse is most likely to win?" the service asks a different question:
"Which horse offers the best value compared to its true chance of winning?"
For many bettors, that may be a far more useful way to think about the game.
Learn more: Forget Backing Favourites - This is a Game Changer...